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Symbolism.

The combination mark includes 2 different types of symbolism —zodiac sign and city flower. Shanghai’s zodiac sign is a dragon while Hangzhou’s zodiac sign is a rabbit, both animals represent the characteristic of the hosting city in a very explicit way. Although the official city flower of Hangzhou is Sweet Osmanthus, the lotus culture is more associated with Hangzhou among tourists. Thus, the combination mark includes a dragon enclosing the lotus flower to form a circle. The circle also symbolizes unity, in which it is also a key value of the Olympics— bringing people all around the world together.

2032 SUMMER OLYMPICS

BRAND IDENTITY · 2022

Create a strong and memorable combination mark and application for the biding host city. It must include the Olympics rings.

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